So, try following up from a post about controlling giant robots with Wii remotes.  I am man enough to say: it's not easy.  But I will try my best!

Things are getting exciting here at the RocketHQ.  As well as getting our business structure operating, I've been working on the marketing plan for our first release.  It's been a pretty interesting experience as I've had to improvise on a number of things, what with having a marketing budget equal to my personal skiing budget (read: nil).

Kranzky pointed me to a very interesting article a few weeks ago that had some most sage advice, plus it affirmed a lot of the efforts we'd already been putting in behind the scenes.  It seems zero-budget marketing is a pretty common indie stepping stone.

The most important thing I took from this article is the idea that journalists are human too.  And it's an idea I've been applying to many other avenues of the business as well - accountants, business partners, even our programmers (though this last has taken a little while to accommodate).  All business is people business, and creating and maintaining good relationships will equal good business.  When it comes to talking with the media, we're not going to Shock'n'Awe people, we're just going to want to talk.  Enthusiastically.  Probably with a lot of hand gesturing.

Another thing that has helped has been the idea that marketing equals exposure - before this realisation, we had been seeing 'marketing' as this all-encompassing thing that no-one was quite sure what it really meant (I know there's a joke here, but I haven't found it yet.  Got one?  Drop us a line.)  But once I started looking at the idea of exposure - that is, pageviews, comments or even brand recognition - the task didn't sound quite as daunting.  In fact, it sounds downright manageable!

Plus, having a 300% increase in unique viewers coming to look for Wii-controlled robot grapples helps.

So in the meantime, watch out for the exclusive content we'll be releasing here at Rockethands over the coming weeks in the lead-up to our debut release!